![]() The person receiving the message must decode it, formulate a new idea, and then encode and send a new message. The communication process begins when one person formulates and encodes an idea as a message and sends it via some medium to another person. The series of events that take place when people share ideas. ![]() ![]() So to understand how marketers communicate, lets look at how humans communicate. And as we develop, we learn to listen and respond to others’ messages. _Quick Revision of AdvertisingĬOMMUNICATION PROCESS AND ORGANIZATIONAL STRUCTURE OF ADVERTISING AGENCIES The Communication Process From our first cry at birth our survival depends on our ability to inform or persuade others to take some action.
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